Marketing, Design and Web Glossary of Terms
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View ArticleFully Integrated Marketing Campaigns
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View ArticleIt’s a Sign!
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View ArticleWrap It All Up
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View ArticlePrevalent Print
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View ArticleSurfs up with SUP Corn Islands
Adventure-seeker and long-time Vail local Joey Saputo traded out the boards below his feet when he made the move from the Rockies to Big Corn Island. Looking to start a Stand Up Paddle board company...
View ArticleIt’s Fiesta Time with El Sabor in Vail, Colorado
Did someone say Latin American cuisine at affordable prices in Vail? ¡Bueno! Step outside the box as El Sabor is not your typical Mexican restaurant in Vail, Colorado. In fact, this distinctive new...
View ArticleTime for some R&R at Coral Beach Village in Utila, Honduras
We took a tropical twist for a few weeks, switched our Pandora station to island music, and mentally transported ourselves to the white beaches, sunshine, and crystal blue waters south of the border....
View ArticlePeak Financial Advice – Gore Range Partners
Gore Range Partners is an independent investment banking advisory firm with proven capital raising, restructuring and execution expertise across global capital markets. This middle market investment...
View Article25th Anniversary Taste of Vail Poster
The 25th anniversary Taste of Vail is this week and we are so excited for this incredible Vail Valley event that is always a great way to ring in the end of the Vail Ski season. The Taste of Vail...
View ArticleWill Your Website Hold Up Against Mobilegeddon?
More and more consumers are moving between devices, with many of them even using two or more devices simultaneously. The ever-increasing popularity of mobile devices allows marketers newfound access...
View ArticleMeet Our Newest Hire…
…marketing and social media fanatic, Kelly Brophy! A graduate from Villanova University, she joined the corporate world right out of the gate from college, doing digital marketing for Time, Inc. But,...
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Fancy Shmancy Logos
Logos set the theme for your business. It is an important design element that includes all aspects of your branding in one place- making a strong logo extremely important! Check out some of the most...
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Our Newest Websites
Websites are often the first touch point between you and your clients. Therefore, it is important to have a clean and cohesive design that sends a clear message while giving the users the best...
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Prevalent Print
Even in the digital age, print still plays an important role in the marketing universe! While having a strong web presence is important, it is also necessary for printed materials to mirror your...
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Rebranding
Sometimes after a company has been around the block for a while, the messages they originally wanted to send to the public no longer match the direction of the business. As companies grow, morph,...
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Packing- Wrapping It All Up
Packaging is yet another important aspect of branding. For products in stores, it is important to have packaging that stands out on the shelves. Here are some of the packaging projects we have had in...
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It’s a Sign!
It’s a sign- that your business is located where it is! As another important aspect of branding, the sign is what tells customers where to find your business. Here are some of our favorite recent...
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Meet the Family
What builds the foundation of a strong marketing campaign? Where do great ideas come from? We’ll give you a hint: it starts with ‘T’ and ends with ‘eam Love’. Still don’t know? Alright, we’ll tell you…...
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Campaign Development + Management
Located right at the base of Vail in Lionshead Village, Garfinkel’s has been a favorite for locals and visitors for the past 25 years. To pay tribute to reaching the milestone, the Avid Team developed...
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Fully Integrated Marketing Campaigns
Fully Integrated Marketing Campaigns are the absolute best way to ensure brand awareness and consistency across all the different marketing channels. Because of this, Adrift Dinosaur hired Avid Design...
View ArticleJoin the Avid Team!
Website Developer // Edwards, Colorado // Part Time (potential to become full-time) Avid Design is an established digital marketing and website development agency, that has a diverse client list, and...
View ArticleGetting Started is Always the Hardest Part
“The journey of a thousand miles begins with one step.” – Lao Tzu For a lot of traditional marketers jumping into the world of social marketing is intimidating. Not because it is rocket science, but...
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My Top 5 Favorite Posts I’ve Done at Avid
As Avid’s Director of Marketing, I get to be creative with my work. I have a lot of fun managing social media for clients, and sometimes I go back and revisit posts just because I love the work we do,...
View ArticleHarvest by Kelly Liken
Avid worked with Kelly Liken for two iterations of her website for her now-closed restaurant in Vail. For the opening of her new restaurant Harvest by Kelly Liken, she contacted Avid for the web design...
View ArticleGarfinkel’s
Garfinkel’s (or Garf's, as it is locally known) has been a cornerstone in Lionshead for both tourists and locals alike since 1993. Their sunny deck provides the best aprés ski, sun catching and overall...
View ArticleMake a Little Space
In visual art, negative space plays an essential role in guiding the viewer's attention to the subject. In user interface design–or in this case, website design–white space is the designer's...
View ArticleAdaptive vs. Responsive Design
To the untrained eye, it might seem like responsive and adaptive design are the same. Afterall, they have the same goal: to opimize web content for consumption on a mobile device. As a whole, mobile...
View ArticleAvid at the ADCD Annual Award Show
Last year, the Taste of Vail honored Avid by asking us to create a piece of art to comemorate the 25th anniversary of the event. The selected poster design was the vision of our Art Director, Coni...
View ArticleWeb Design is Trending Mobile
As web designers, our goal is always to create a smooth user experience that gets our clients' messaging across with clarity and style. To accomplish this, we tend to incorporate a variety of current...
View ArticleNow and Then: Vail Integrative Medical Group Launches New Website
This week, Avid Design launched a brand new website for our long-time client, Vail Integrative Medical Group. Vail Integrative Medical Group, is a nationally renowned clinic specializing in a...
View ArticleTransformation Tuesday: The National School of Dental Assisting
In one our biggest website transformations ever, Avid Design and our client, National School of Dental Assisting, proudly unveiled NSDA’s new and improved Learning Management System (LMS) recently,...
View ArticleWe’re Hiring!
Looking for a job in a fun, creative, fast-paced office? Lucky you, Avid is expanding! We're fortunate to have enough incoming work that we need to grow and add more team members, so right now we're...
View ArticleA Diverse Team with New Talents
One exciting thing that happened at Avid HQ in 2016 was we welcomed two new team members! Kristen Le was with Avid previously as a designer and has come back as our Creative Director. Kristen’s initial...
View ArticleResortApp
ResortApp contracted Avid to design their icon, print ads, and create an illustrated map of Vail for their app! Using the map of the town and Vail Mountain, ResortApp teamed up with the Town of Vail...
View ArticleWhat Digital Marketing Means
What is digital marketing? How can your business utilize digital marketing? To put it simply, digital marketing is a term that encompasses marketing products or services via any and all of the...
View ArticleSweet E’s Bake Shop
Sweet E’s Bake Shop, located in LA, initially reached out to Avid to assume management of their eCommerce site. They needed a company well-versed in the eCommerce platform Magento, and worked with Avid...
View ArticleNow Hiring: Graphic Designer + Social Media Manager
Looking for a job in a fun, creative, fast-paced office? Lucky you, Avid is expanding! We're fortunate to have enough incoming work that we need to grow and add more team members, so right now we're...
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Marketing, Design and Web Glossary of Terms
Are you picking up what we’re putting down? Like any other industry, our work comes with its own special language. Everything we say regarding your project makes sense to us, but if you aren’t...
View ArticleNew Website
Ring the bell! Our new website is officially launched! We’re kicking off our 25th anniversary with a mountain-sized giveaway and the launch of our funky responsive website that’s full of that classic...
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Small Biz
We understand the bottom line when it comes to achieving business goals with any size of budget. When you work with a boutique marketing and design agency like Avid, you have immediate access to a...
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Starter Sites
Starter Websites for New Businesses What’s a starter site, you ask? Your starter site is a simple seed that you plant digitally that grows as more people visit it to patronize your business. Every...
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It’s aliiiiiive
Once you’ve finished putting all of the parts in place and hook your website up to a set of lightning rods to launch it across the Internet, it’s essentially a living being and likely your best...
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Writing for Websites
Are you going through an overhaul of your current website or starting a completely new build with our team? Feeling overwhelmed at the thought of writing (or coming up with) the content? Hey, it’s...
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Making a Logo
Which comes first: The chicken or the egg? Trick question, friends, because it’s your logo! Your logo is your business’s identifier and will dictate your brand guidelines when it comes to colors,...
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Shopify Redesign
So, you built an e-commerce website with Shopify. Nice!! Many times, with such DIY websites, you get everything up and running, then before you know it a few years have passed without any updates to...
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Google and Social Media Ads
Hey, two is better than one, right? This very concept can be applied to your digital marketing strategy. Facebook ads and Google Ads work so well together that they’re the Tom Hanks and Rita Wilson...
View ArticleMarketing Terms Glossary
Copy: The text you see in ads and on websites Landing Page: The specific page on your website that people view once they’ve clicked on your ad A/B Testing: Also known as “split testing,” this is a...
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