What Digital Marketing Means
What is digital marketing? How can your business utilize digital marketing? To put it simply, digital marketing is a term that encompasses marketing products or services via any and all of the...
View ArticleSweet E’s Bake Shop
Sweet E’s Bake Shop, located in LA, initially reached out to Avid to assume management of their eCommerce site. They needed a company well-versed in the eCommerce platform Magento, and worked with Avid...
View ArticleNow Hiring: Graphic Designer + Social Media Manager
Looking for a job in a fun, creative, fast-paced office? Lucky you, Avid is expanding! We're fortunate to have enough incoming work that we need to grow and add more team members, so right now we're...
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Marketing, Design and Web Glossary of Terms
Are you picking up what we’re putting down? Like any other industry, our work comes with its own special language. Everything we say regarding your project makes sense to us, but if you aren’t...
View ArticleNew Website
Ring the bell! Our new website is officially launched! We’re kicking off our 25th anniversary with a mountain-sized giveaway and the launch of our funky responsive website that’s full of that classic...
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Small Biz
We understand the bottom line when it comes to achieving business goals with any size of budget. When you work with a boutique marketing and design agency like Avid, you have immediate access to a...
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Starter Sites
Starter Websites for New Businesses What’s a starter site, you ask? Your starter site is a simple seed that you plant digitally that grows as more people visit it to patronize your business. Every...
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It’s aliiiiiive
Once you’ve finished putting all of the parts in place and hook your website up to a set of lightning rods to launch it across the Internet, it’s essentially a living being and likely your best...
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Writing for Websites
Are you going through an overhaul of your current website or starting a completely new build with our team? Feeling overwhelmed at the thought of writing (or coming up with) the content? Hey, it’s...
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Making a Logo
Which comes first: The chicken or the egg? Trick question, friends, because it’s your logo! Your logo is your business’s identifier and will dictate your brand guidelines when it comes to colors,...
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Shopify Redesign
So, you built an e-commerce website with Shopify. Nice!! Many times, with such DIY websites, you get everything up and running, then before you know it a few years have passed without any updates to...
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Google and Social Media Ads
Hey, two is better than one, right? This very concept can be applied to your digital marketing strategy. Facebook ads and Google Ads work so well together that they’re the Tom Hanks and Rita Wilson...
View ArticleMarketing Terms Glossary
Copy: The text you see in ads and on websites Landing Page: The specific page on your website that people view once they’ve clicked on your ad A/B Testing: Also known as “split testing,” this is a...
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